THREE WAYS WE WORK
Explore the Edits →
THE ELEVATION EDIT
Designed for the Business
Strategic thinking for gifting companies and product businesses looking to strengthen positioning, B2B growth, offerings and capabilities.
THE EXPERIENCE EDIT
Designed for the Moment
Concept and experience design for important gifting opportunities — from the initial brief to the final experience.
THE RESOURCE EDIT
Ideas shouldn't stay inside consulting rooms.
TEE turns its thinking into tools, guides, playbooks and perspectives that businesses across the gifting industry can use.
Watch on YouTube -www.youtube.com/@TheExperientialEdit
LOOK BENEATH THE OBVIOUS.
A sales challenge can be a positioning challenge.
A growth challenge can be a structural one.
An experience can fall short because the thinking behind it hasn't gone deep enough.
That's where The Experiential Edit comes in.
THE PERSON BEHIND THE EDIT
I'm Shriya Momaya, and I've spent 13 years working across gifting, brand experiences, partnerships and business development.
Over that time, I've seen the gifting industry from multiple sides — and increasingly, I found myself interested in the thinking behind the work: what businesses are trying to achieve, where things get stuck, and how better strategy and experience can change the outcome.
The Experiential Edit grew from that perspective.
SELECTED EXPERIENCE
WHAT CAN WE HELP YOU THINK THROUGH?
B2B GROWTH
POSITIONING
POSITIONING
When the business needs to move beyond opportunistic selling.
POSITIONING
POSITIONING
POSITIONING
When the market sees you differently from how you want to be seen.
OFFERINGS
POSITIONING
GIFTING OPPORTUNITIES
When the product/service exists but the proposition isn't strong enough.
GIFTING OPPORTUNITIES
EXPERIENCE DESIGN
GIFTING OPPORTUNITIES
When an important brief needs more than a catalogue of products.
EXPERIENCE DESIGN
EXPERIENCE DESIGN
EXPERIENCE DESIGN
When the moment matters and the details need to work together.
KNOWLEDGE & SYSTEMS
EXPERIENCE DESIGN
EXPERIENCE DESIGN
When the industry needs better tools, frameworks and ways of thinking.
Tell us what you're trying to solve, build or rethink. We'll identify the right place to begin.
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